There are two types of book distribution for printed books: Print-On-Demand (POD) and Traditional Distribution.
Your personal Publishing Consultant will help you decide which model will work best for you, your book, and your budget, but the following questions can get you moving in the right direction:
- How important is it to me that I get my book in bookstores? Do I want that opportunity enough to warrant the additional expenses of Traditional Distribution?
- What’s my publishing budget? Does my budget allow for up-front printing and storage?
- Does my book have any specific printing needs that would be better addressed by an offset printer? Color interior, hardcover with dust jacket, foil stamping, or embossing?
Print-On-Demand (POD) Distribution
POD means books are printed to order; there’s no physical inventory of your book sitting around. When someone purchases your book through Amazon.com or BN.com, the order is sent to the POD printer, where your book is promptly printed and sent off in the mail to a happy reader.
Bookstores and other retailers who work with Ingram or Baker & Taylor can order copies of your book at wholesale price, and those orders are printed and delivered. We recommend adding our hassle-free Lifetime Book Return Service into your publishing package, so bookstores can feel confident about stocking your books.
Our Traditional Distribution services mirror the model used by traditional publishing houses: a large print run of your book is done ahead of time and copies are stored at the distribution center. The distributor then fulfills orders using your printed inventory.
One benefit of Traditional Distribution is that a distributor can send copies of your book and its marketing materials to the buyers at Barnes & Noble, Ingram, and Baker & Taylor, and this exposure increases your chances of getting placed in bookstores.