When is the best time to release my book?

Did you write the next great #BeachRead? Well, fiction books fly off the shelves in the summer. Children’s books, devotionals or non-fiction books written specifically for men and women sell well around Father’s and Mother’s Day. Inspirational books make great gifts for new grads, and educational books should be released early enough for back-to-school book orders.

Christmas is traditionally known as the biggest book-buying season of the year, but it’s also a time when new releases flood the market in anticipation of holiday shopping. A targeted release with less competition is probably the best fit for your book. For help developing your strategy, talk to one of our dedicated Publishing Consultants about how to plan a targeted release for your book!


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